{"id":1712,"date":"2026-09-29T22:38:09","date_gmt":"2026-09-29T21:38:09","guid":{"rendered":"https:\/\/www.oekrned.nl\/wpwrdbk\/?p=1712"},"modified":"2026-09-29T22:38:54","modified_gmt":"2026-09-29T21:38:54","slug":"google-ads-en-cpc","status":"publish","type":"post","link":"https:\/\/www.oekrned.nl\/wpwrdbk\/google-ads-en-cpc\/","title":{"rendered":"Google Ads en CPC"},"content":{"rendered":"\n<table id=\"tablepress-54\" class=\"tablepress tablepress-id-54 tbody-has-connected-cells\">\n<thead>\n<tr class=\"row-1\">\n\t<th colspan=\"3\" class=\"column-1\">CPC (Cost per Click) \u2014 \u0446\u0435 \u043c\u043e\u0434\u0435\u043b\u044c \u043e\u043f\u043b\u0430\u0442\u0438 \u0430\u0431\u043e \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0446\u0456\u043d\u0438 \u0437\u0430 \u043a\u043b\u0456\u043a, \u0442\u043e\u043c\u0443 \u043d\u0438\u0436\u0447\u0435 \u044f \u0432\u043a\u043b\u044e\u0447\u0438\u0432 \u0442\u0435\u0440\u043c\u0456\u043d\u0438, \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u0456 \u0437 CPC \u0443 Google Ads, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0456\u0437 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u043e\u043c, \u0441\u0442\u0430\u0432\u043a\u0430\u043c\u0438, \u043a\u043b\u0456\u043a\u0430\u043c\u0438 \u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0438.<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td colspan=\"3\" class=\"column-1\">CPC (Cost per Click) is een betalingsmodel of meeteenheid voor de kosten per klik. Hieronder vind je daarom termen die te maken hebben met CPC in Google Ads, evenals facturering, biedingen, clicks en advertentieprestaties.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td colspan=\"3\" class=\"column-1\">\u041e\u0441\u043d\u043e\u0432\u043d\u0456 \u0442\u0435\u0440\u043c\u0456\u043d\u0438 &#8211; Belangrijke termen<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/td><td class=\"column-2\">Nederlands<\/td><td class=\"column-3\">English<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">CPC<\/td><td class=\"column-2\">kosten per klik<\/td><td class=\"column-3\">cost per click (CPC)<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">\u0446\u0456\u043d\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">kosten per klik<\/td><td class=\"column-3\">cost per click<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">\u0441\u0435\u0440\u0435\u0434\u043d\u044f \u0446\u0456\u043d\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">gemiddelde kosten per klik<\/td><td class=\"column-3\">average cost per click<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430 \u0446\u0456\u043d\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">maximale kosten per klik<\/td><td class=\"column-3\">maximum cost per click<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">\u0441\u0442\u0430\u0432\u043a\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">bod per klik<\/td><td class=\"column-3\">cost-per-click bid<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430 \u0441\u0442\u0430\u0432\u043a\u0430<\/td><td class=\"column-2\">maximumbod<\/td><td class=\"column-3\">maximum bid<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">\u0441\u0442\u0430\u0432\u043a\u0430<\/td><td class=\"column-2\">bod<\/td><td class=\"column-3\">bid<\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">\u043f\u0440\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u0442\u0430\u0432\u043e\u043a<\/td><td class=\"column-2\">bieden<\/td><td class=\"column-3\">bidding<\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\">\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0441\u0442\u0430\u0432\u043e\u043a<\/td><td class=\"column-2\">biedstrategie<\/td><td class=\"column-3\">bidding strategy<\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\">\u0440\u0443\u0447\u043d\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u0442\u0430\u0432\u043e\u043a<\/td><td class=\"column-2\">handmatig bieden<\/td><td class=\"column-3\">manual bidding<\/td>\n<\/tr>\n<tr class=\"row-16\">\n\t<td class=\"column-1\">\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u0442\u0430\u0432\u043e\u043a<\/td><td class=\"column-2\">automatisch bieden<\/td><td class=\"column-3\">automated bidding<\/td>\n<\/tr>\n<tr class=\"row-17\">\n\t<td class=\"column-1\">\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">betalen per klik<\/td><td class=\"column-3\">pay per click<\/td>\n<\/tr>\n<tr class=\"row-18\">\n\t<td class=\"column-1\">\u043c\u043e\u0434\u0435\u043b\u044c \u043e\u043f\u043b\u0430\u0442\u0438<\/td><td class=\"column-2\">betalingsmodel<\/td><td class=\"column-3\">payment model<\/td>\n<\/tr>\n<tr class=\"row-19\">\n\t<td class=\"column-1\">\u043c\u043e\u0434\u0435\u043b\u044c CPC<\/td><td class=\"column-2\">CPC-model<\/td><td class=\"column-3\">CPC model<\/td>\n<\/tr>\n<tr class=\"row-20\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-21\">\n\t<td colspan=\"3\" class=\"column-1\">\u041a\u043b\u0456\u043a\u0438 \u0442\u0430 \u043f\u043e\u043a\u0430\u0437\u0438 \u2014 Clicks en vertoningen<\/td>\n<\/tr>\n<tr class=\"row-22\">\n\t<td class=\"column-1\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/td><td class=\"column-2\">Nederlands<\/td><td class=\"column-3\">English<\/td>\n<\/tr>\n<tr class=\"row-23\">\n\t<td class=\"column-1\">\u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">klik<\/td><td class=\"column-3\">click<\/td>\n<\/tr>\n<tr class=\"row-24\">\n\t<td class=\"column-1\">\u043a\u043b\u0456\u043a\u0438<\/td><td class=\"column-2\">klikken<\/td><td class=\"column-3\">clicks<\/td>\n<\/tr>\n<tr class=\"row-25\">\n\t<td class=\"column-1\">\u043f\u043e\u043a\u0430\u0437<\/td><td class=\"column-2\">vertoning<\/td><td class=\"column-3\">impression<\/td>\n<\/tr>\n<tr class=\"row-26\">\n\t<td class=\"column-1\">\u043f\u043e\u043a\u0430\u0437\u0438<\/td><td class=\"column-2\">vertoningen<\/td><td class=\"column-3\">impressions<\/td>\n<\/tr>\n<tr class=\"row-27\">\n\t<td class=\"column-1\">\u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u043a\u0456\u0432<\/td><td class=\"column-2\">aantal klikken<\/td><td class=\"column-3\">number of clicks<\/td>\n<\/tr>\n<tr class=\"row-28\">\n\t<td class=\"column-1\">\u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0456\u0432<\/td><td class=\"column-2\">aantal vertoningen<\/td><td class=\"column-3\">number of impressions<\/td>\n<\/tr>\n<tr class=\"row-29\">\n\t<td class=\"column-1\">\u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">unieke klik<\/td><td class=\"column-3\">unique click<\/td>\n<\/tr>\n<tr class=\"row-30\">\n\t<td class=\"column-1\">\u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044f<\/td><td class=\"column-2\">interactie<\/td><td class=\"column-3\">interaction<\/td>\n<\/tr>\n<tr class=\"row-31\">\n\t<td class=\"column-1\">\u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457<\/td><td class=\"column-2\">interacties<\/td><td class=\"column-3\">interactions<\/td>\n<\/tr>\n<tr class=\"row-32\">\n\t<td class=\"column-1\">\u0432\u0438\u043f\u0430\u0434\u043a\u043e\u0432\u0438\u0439 \u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">onbedoelde klik<\/td><td class=\"column-3\">accidental click<\/td>\n<\/tr>\n<tr class=\"row-33\">\n\t<td class=\"column-1\">\u043d\u0435\u0434\u0456\u0439\u0441\u043d\u0438\u0439 \u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">ongeldige klik<\/td><td class=\"column-3\">invalid click<\/td>\n<\/tr>\n<tr class=\"row-34\">\n\t<td class=\"column-1\">\u043d\u0435\u0434\u0456\u0439\u0441\u043d\u0456 \u043a\u043b\u0456\u043a\u0438<\/td><td class=\"column-2\">ongeldige klikken<\/td><td class=\"column-3\">invalid clicks<\/td>\n<\/tr>\n<tr class=\"row-35\">\n\t<td class=\"column-1\">\u0434\u0456\u0439\u0441\u043d\u0438\u0439 \u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">geldige klik<\/td><td class=\"column-3\">valid click<\/td>\n<\/tr>\n<tr class=\"row-36\">\n\t<td class=\"column-1\">\u043a\u043b\u0456\u043a \u043f\u043e \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044e<\/td><td class=\"column-2\">klik op de advertentie<\/td><td class=\"column-3\">ad click<\/td>\n<\/tr>\n<tr class=\"row-37\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-38\">\n\t<td colspan=\"3\" class=\"column-1\">CTR \u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c &#8211; CTR en prestaties<\/td>\n<\/tr>\n<tr class=\"row-39\">\n\t<td class=\"column-1\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/td><td class=\"column-2\">Nederlands<\/td><td class=\"column-3\">English<\/td>\n<\/tr>\n<tr class=\"row-40\">\n\t<td class=\"column-1\">CTR<\/td><td class=\"column-2\">klikfrequentie<\/td><td class=\"column-3\">click-through rate (CTR)<\/td>\n<\/tr>\n<tr class=\"row-41\">\n\t<td class=\"column-1\">\u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u043a\u043b\u0456\u043a\u0456\u0432<\/td><td class=\"column-2\">klikfrequentie<\/td><td class=\"column-3\">click-through rate<\/td>\n<\/tr>\n<tr class=\"row-42\">\n\t<td class=\"column-1\">\u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043a\u043b\u0456\u043a\u0456\u0432<\/td><td class=\"column-2\">klikfrequentie<\/td><td class=\"column-3\">click-through rate<\/td>\n<\/tr>\n<tr class=\"row-43\">\n\t<td class=\"column-1\">\u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u043a\u043b\u0456\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0456<\/td><td class=\"column-2\">klikfrequentie<\/td><td class=\"column-3\">click-through rate<\/td>\n<\/tr>\n<tr class=\"row-44\">\n\t<td class=\"column-1\">\u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u043a\u0456\u0432<\/td><td class=\"column-2\">aantal klikken<\/td><td class=\"column-3\">number of clicks<\/td>\n<\/tr>\n<tr class=\"row-45\">\n\t<td class=\"column-1\">\u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0456\u0432<\/td><td class=\"column-2\">aantal vertoningen<\/td><td class=\"column-3\">number of impressions<\/td>\n<\/tr>\n<tr class=\"row-46\">\n\t<td class=\"column-1\">\u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/td><td class=\"column-2\">conversiepercentage<\/td><td class=\"column-3\">conversion rate<\/td>\n<\/tr>\n<tr class=\"row-47\">\n\t<td class=\"column-1\">\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f<\/td><td class=\"column-2\">conversie<\/td><td class=\"column-3\">conversion<\/td>\n<\/tr>\n<tr class=\"row-48\">\n\t<td class=\"column-1\">\u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439<\/td><td class=\"column-2\">aantal conversies<\/td><td class=\"column-3\">number of conversions<\/td>\n<\/tr>\n<tr class=\"row-49\">\n\t<td class=\"column-1\">\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/td><td class=\"column-2\">kosten per conversie<\/td><td class=\"column-3\">cost per conversion<\/td>\n<\/tr>\n<tr class=\"row-50\">\n\t<td class=\"column-1\">\u0446\u0456\u043d\u0430 \u0437\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442<\/td><td class=\"column-2\">kosten per resultaat<\/td><td class=\"column-3\">cost per result<\/td>\n<\/tr>\n<tr class=\"row-51\">\n\t<td class=\"column-1\">\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c<\/td><td class=\"column-2\">prestaties<\/td><td class=\"column-3\">performance<\/td>\n<\/tr>\n<tr class=\"row-52\">\n\t<td class=\"column-1\">\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457<\/td><td class=\"column-2\">campagneprestaties<\/td><td class=\"column-3\">campaign performance<\/td>\n<\/tr>\n<tr class=\"row-53\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-54\">\n\t<td colspan=\"3\" class=\"column-1\">\u0411\u044e\u0434\u0436\u0435\u0442 \u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438 &#8211; Budget en kosten<\/td>\n<\/tr>\n<tr class=\"row-55\">\n\t<td class=\"column-1\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/td><td class=\"column-2\">Nederlands<\/td><td class=\"column-3\">English<\/td>\n<\/tr>\n<tr class=\"row-56\">\n\t<td class=\"column-1\">\u0431\u044e\u0434\u0436\u0435\u0442<\/td><td class=\"column-2\">budget<\/td><td class=\"column-3\">budget<\/td>\n<\/tr>\n<tr class=\"row-57\">\n\t<td class=\"column-1\">\u0434\u0435\u043d\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442<\/td><td class=\"column-2\">dagbudget<\/td><td class=\"column-3\">daily budget<\/td>\n<\/tr>\n<tr class=\"row-58\">\n\t<td class=\"column-1\">\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442<\/td><td class=\"column-2\">totaalbudget<\/td><td class=\"column-3\">total budget<\/td>\n<\/tr>\n<tr class=\"row-59\">\n\t<td class=\"column-1\">\u0432\u0438\u0442\u0440\u0430\u0442\u0438<\/td><td class=\"column-2\">kosten<\/td><td class=\"column-3\">cost \/ spend<\/td>\n<\/tr>\n<tr class=\"row-60\">\n\t<td class=\"column-1\">\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438<\/td><td class=\"column-2\">advertentie-uitgaven<\/td><td class=\"column-3\">advertising spend<\/td>\n<\/tr>\n<tr class=\"row-61\">\n\t<td class=\"column-1\">\u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u043d\u0430 \u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">kosten per klik<\/td><td class=\"column-3\">cost per click<\/td>\n<\/tr>\n<tr class=\"row-62\">\n\t<td class=\"column-1\">\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438<\/td><td class=\"column-2\">totale kosten<\/td><td class=\"column-3\">total cost<\/td>\n<\/tr>\n<tr class=\"row-63\">\n\t<td class=\"column-1\">\u0441\u0435\u0440\u0435\u0434\u043d\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438<\/td><td class=\"column-2\">gemiddelde kosten<\/td><td class=\"column-3\">average cost<\/td>\n<\/tr>\n<tr class=\"row-64\">\n\t<td class=\"column-1\">\u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432\u0430\u043d\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438<\/td><td class=\"column-2\">geschatte kosten<\/td><td class=\"column-3\">estimated cost<\/td>\n<\/tr>\n<tr class=\"row-65\">\n\t<td class=\"column-1\">\u043b\u0456\u043c\u0456\u0442 \u0432\u0438\u0442\u0440\u0430\u0442<\/td><td class=\"column-2\">bestedingslimiet<\/td><td class=\"column-3\">spending limit<\/td>\n<\/tr>\n<tr class=\"row-66\">\n\t<td class=\"column-1\">\u043e\u0431\u043c\u0435\u0436\u0435\u043d\u043d\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0443<\/td><td class=\"column-2\">budgetlimiet<\/td><td class=\"column-3\">budget limit<\/td>\n<\/tr>\n<tr class=\"row-67\">\n\t<td class=\"column-1\">\u043f\u0435\u0440\u0435\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0443<\/td><td class=\"column-2\">budgetoverschrijding<\/td><td class=\"column-3\">budget overrun<\/td>\n<\/tr>\n<tr class=\"row-68\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-69\">\n\t<td colspan=\"3\" class=\"column-1\">Google Ads \u0442\u0430 CPC &#8211; Google Ads en CPC<\/td>\n<\/tr>\n<tr class=\"row-70\">\n\t<td class=\"column-1\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/td><td class=\"column-2\">Nederlands<\/td><td class=\"column-3\">English<\/td>\n<\/tr>\n<tr class=\"row-71\">\n\t<td class=\"column-1\">\u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438 CPC<\/td><td class=\"column-2\">CPC berekenen<\/td><td class=\"column-3\">calculate CPC<\/td>\n<\/tr>\n<tr class=\"row-72\">\n\t<td class=\"column-1\">\u0444\u043e\u0440\u043c\u0443\u043b\u0430 CPC<\/td><td class=\"column-2\">CPC-formule<\/td><td class=\"column-3\">CPC formula<\/td>\n<\/tr>\n<tr class=\"row-73\">\n\t<td class=\"column-1\">\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0430 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u043a\u0456\u0432<\/td><td class=\"column-2\">totale kosten van klikken<\/td><td class=\"column-3\">total click cost<\/td>\n<\/tr>\n<tr class=\"row-74\">\n\t<td class=\"column-1\">\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u043a\u0456\u0432<\/td><td class=\"column-2\">totaal aantal klikken<\/td><td class=\"column-3\">total number of clicks<\/td>\n<\/tr>\n<tr class=\"row-75\">\n\t<td class=\"column-1\">\u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439 CPC<\/td><td class=\"column-2\">gemiddelde CPC<\/td><td class=\"column-3\">average CPC<\/td>\n<\/tr>\n<tr class=\"row-76\">\n\t<td class=\"column-1\">\u0444\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 CPC<\/td><td class=\"column-2\">werkelijke CPC<\/td><td class=\"column-3\">actual CPC<\/td>\n<\/tr>\n<tr class=\"row-77\">\n\t<td class=\"column-1\">\u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432\u0430\u043d\u0438\u0439 CPC<\/td><td class=\"column-2\">geschatte CPC<\/td><td class=\"column-3\">estimated CPC<\/td>\n<\/tr>\n<tr class=\"row-78\">\n\t<td class=\"column-1\">\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0438\u0439 CPC<\/td><td class=\"column-2\">maximale CPC<\/td><td class=\"column-3\">maximum CPC<\/td>\n<\/tr>\n<tr class=\"row-79\">\n\t<td class=\"column-1\">\u043c\u0456\u043d\u0456\u043c\u0430\u043b\u044c\u043d\u0438\u0439 CPC<\/td><td class=\"column-2\">minimale CPC<\/td><td class=\"column-3\">minimum CPC<\/td>\n<\/tr>\n<tr class=\"row-80\">\n\t<td class=\"column-1\">\u0437\u043d\u0438\u0437\u0438\u0442\u0438 CPC<\/td><td class=\"column-2\">CPC verlagen<\/td><td class=\"column-3\">lower CPC<\/td>\n<\/tr>\n<tr class=\"row-81\">\n\t<td class=\"column-1\">\u043f\u0456\u0434\u0432\u0438\u0449\u0438\u0442\u0438 CPC<\/td><td class=\"column-2\">CPC verhogen<\/td><td class=\"column-3\">increase CPC<\/td>\n<\/tr>\n<tr class=\"row-82\">\n\t<td class=\"column-1\">\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 CPC<\/td><td class=\"column-2\">CPC optimaliseren<\/td><td class=\"column-3\">optimize CPC<\/td>\n<\/tr>\n<tr class=\"row-83\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-84\">\n\t<td colspan=\"3\" class=\"column-1\">\u0411\u0430\u0437\u043e\u0432\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u0430: (Basisformule:)<\/td>\n<\/tr>\n<tr class=\"row-85\">\n\t<td colspan=\"3\" class=\"column-1\">CPC = \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u00f7 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u043a\u0456\u0432<\/td>\n<\/tr>\n<tr class=\"row-86\">\n\t<td colspan=\"3\" class=\"column-1\">CPC = totale kosten \u00f7 aantal klikken<\/td>\n<\/tr>\n<tr class=\"row-87\">\n\t<td colspan=\"3\" class=\"column-1\">CPC = total cost \u00f7 number of clicks<\/td>\n<\/tr>\n<tr class=\"row-88\">\n\t<td colspan=\"3\" class=\"column-1\">\u041d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u044f\u043a\u0449\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043a\u043e\u0448\u0442\u0443\u0432\u0430\u043b\u0430 \u20ac50 \u0456 \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0430 100 \u043a\u043b\u0456\u043a\u0456\u0432, CPC \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u20ac0,50.<\/td>\n<\/tr>\n<tr class=\"row-89\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-90\">\n\t<td colspan=\"3\" class=\"column-1\">Google Ads \u0442\u0430 CPC &#8211; Google Ads en CPC<\/td>\n<\/tr>\n<tr class=\"row-91\">\n\t<td class=\"column-1\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/td><td class=\"column-2\">Nederlands<\/td><td class=\"column-3\">English<\/td>\n<\/tr>\n<tr class=\"row-92\">\n\t<td class=\"column-1\">\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f<\/td><td class=\"column-2\">advertentiecampagne<\/td><td class=\"column-3\">advertising campaign<\/td>\n<\/tr>\n<tr class=\"row-93\">\n\t<td class=\"column-1\">\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f<\/td><td class=\"column-2\">campagne<\/td><td class=\"column-3\">campaign<\/td>\n<\/tr>\n<tr class=\"row-94\">\n\t<td class=\"column-1\">\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0433\u0440\u0443\u043f\u0430<\/td><td class=\"column-2\">advertentiegroep<\/td><td class=\"column-3\">ad group<\/td>\n<\/tr>\n<tr class=\"row-95\">\n\t<td class=\"column-1\">\u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f<\/td><td class=\"column-2\">advertentie<\/td><td class=\"column-3\">ad<\/td>\n<\/tr>\n<tr class=\"row-96\">\n\t<td class=\"column-1\">\u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0435 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f<\/td><td class=\"column-2\">zoekadvertentie<\/td><td class=\"column-3\">search ad<\/td>\n<\/tr>\n<tr class=\"row-97\">\n\t<td class=\"column-1\">\u043a\u043b\u044e\u0447\u043e\u0432\u0435 \u0441\u043b\u043e\u0432\u043e<\/td><td class=\"column-2\">zoekwoord<\/td><td class=\"column-3\">keyword<\/td>\n<\/tr>\n<tr class=\"row-98\">\n\t<td class=\"column-1\">\u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0439 \u0437\u0430\u043f\u0438\u0442<\/td><td class=\"column-2\">zoekopdracht<\/td><td class=\"column-3\">search query<\/td>\n<\/tr>\n<tr class=\"row-99\">\n\t<td class=\"column-1\">\u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0439 \u0442\u0435\u0440\u043c\u0456\u043d<\/td><td class=\"column-2\">zoekterm<\/td><td class=\"column-3\">search term<\/td>\n<\/tr>\n<tr class=\"row-100\">\n\t<td class=\"column-1\">\u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0430 \u043c\u0435\u0440\u0435\u0436\u0430<\/td><td class=\"column-2\">zoeknetwerk<\/td><td class=\"column-3\">Search Network<\/td>\n<\/tr>\n<tr class=\"row-101\">\n\t<td class=\"column-1\">\u043c\u0435\u0434\u0456\u0439\u043d\u0430 \u043c\u0435\u0440\u0435\u0436\u0430<\/td><td class=\"column-2\">Display Netwerk<\/td><td class=\"column-3\">Display Network<\/td>\n<\/tr>\n<tr class=\"row-102\">\n\t<td class=\"column-1\">\u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0435\u0446\u044c<\/td><td class=\"column-2\">adverteerder<\/td><td class=\"column-3\">advertiser<\/td>\n<\/tr>\n<tr class=\"row-103\">\n\t<td class=\"column-1\">\u0446\u0456\u043b\u044c\u043e\u0432\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f<\/td><td class=\"column-2\">doelgroep<\/td><td class=\"column-3\">target audience<\/td>\n<\/tr>\n<tr class=\"row-104\">\n\t<td class=\"column-1\">\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/td><td class=\"column-2\">targeting<\/td><td class=\"column-3\">targeting<\/td>\n<\/tr>\n<tr class=\"row-105\">\n\t<td class=\"column-1\">\u0446\u0456\u043b\u044c\u043e\u0432\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430<\/td><td class=\"column-2\">bestemmingspagina<\/td><td class=\"column-3\">landing page<\/td>\n<\/tr>\n<tr class=\"row-106\">\n\t<td class=\"column-1\">\u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0456\u0441\u0442\u044c<\/td><td class=\"column-2\">relevantie<\/td><td class=\"column-3\">relevance<\/td>\n<\/tr>\n<tr class=\"row-107\">\n\t<td class=\"column-1\">\u044f\u043a\u0456\u0441\u0442\u044c \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f<\/td><td class=\"column-2\">advertentiekwaliteit<\/td><td class=\"column-3\">ad quality<\/td>\n<\/tr>\n<tr class=\"row-108\">\n\t<td class=\"column-1\">\u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u044f\u043a\u043e\u0441\u0442\u0456<\/td><td class=\"column-2\">kwaliteitsscore<\/td><td class=\"column-3\">Quality Score<\/td>\n<\/tr>\n<tr class=\"row-109\">\n\t<td class=\"column-1\">\u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f<\/td><td class=\"column-2\">advertentierangschikking<\/td><td class=\"column-3\">Ad Rank<\/td>\n<\/tr>\n<tr class=\"row-110\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-111\">\n\t<td colspan=\"3\" class=\"column-1\">\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f CPC \u2014 CPC-optimalisatie<\/td>\n<\/tr>\n<tr class=\"row-112\">\n\t<td class=\"column-1\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/td><td class=\"column-2\">Nederlands<\/td><td class=\"column-3\">English<\/td>\n<\/tr>\n<tr class=\"row-113\">\n\t<td class=\"column-1\">\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f CPC<\/td><td class=\"column-2\">CPC-optimalisatie<\/td><td class=\"column-3\">CPC optimization<\/td>\n<\/tr>\n<tr class=\"row-114\">\n\t<td class=\"column-1\">\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044e<\/td><td class=\"column-2\">de campagne optimaliseren<\/td><td class=\"column-3\">optimize the campaign<\/td>\n<\/tr>\n<tr class=\"row-115\">\n\t<td class=\"column-1\">\u0437\u043d\u0438\u0437\u0438\u0442\u0438 CPC<\/td><td class=\"column-2\">de CPC verlagen<\/td><td class=\"column-3\">lower CPC<\/td>\n<\/tr>\n<tr class=\"row-116\">\n\t<td class=\"column-1\">\u0437\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u043a\u0456\u0432<\/td><td class=\"column-2\">het aantal klikken verhogen<\/td><td class=\"column-3\">increase clicks<\/td>\n<\/tr>\n<tr class=\"row-117\">\n\t<td class=\"column-1\">\u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u043a\u043b\u0456\u043a\u0456\u0432<\/td><td class=\"column-2\">meer klikken genereren<\/td><td class=\"column-3\">get more clicks<\/td>\n<\/tr>\n<tr class=\"row-118\">\n\t<td class=\"column-1\">\u0437\u043c\u0435\u043d\u0448\u0438\u0442\u0438 \u0432\u0438\u0442\u0440\u0430\u0442\u0438<\/td><td class=\"column-2\">de kosten verlagen<\/td><td class=\"column-3\">reduce costs<\/td>\n<\/tr>\n<tr class=\"row-119\">\n\t<td class=\"column-1\">\u043f\u0456\u0434\u0432\u0438\u0449\u0438\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c<\/td><td class=\"column-2\">de prestaties verbeteren<\/td><td class=\"column-3\">improve performance<\/td>\n<\/tr>\n<tr class=\"row-120\">\n\t<td class=\"column-1\">\u043f\u0456\u0434\u0432\u0438\u0449\u0438\u0442\u0438 CTR<\/td><td class=\"column-2\">de CTR verhogen<\/td><td class=\"column-3\">increase CTR<\/td>\n<\/tr>\n<tr class=\"row-121\">\n\t<td class=\"column-1\">\u043f\u043e\u043a\u0440\u0430\u0449\u0438\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u044f\u043a\u043e\u0441\u0442\u0456<\/td><td class=\"column-2\">de kwaliteitsscore verbeteren<\/td><td class=\"column-3\">improve Quality Score<\/td>\n<\/tr>\n<tr class=\"row-122\">\n\t<td class=\"column-1\">\u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0441\u0442\u0430\u0432\u043a\u0443<\/td><td class=\"column-2\">het bod wijzigen<\/td><td class=\"column-3\">change the bid<\/td>\n<\/tr>\n<tr class=\"row-123\">\n\t<td class=\"column-1\">\u0437\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438 \u0441\u0442\u0430\u0432\u043a\u0443<\/td><td class=\"column-2\">het bod verhogen<\/td><td class=\"column-3\">increase the bid<\/td>\n<\/tr>\n<tr class=\"row-124\">\n\t<td class=\"column-1\">\u0437\u043c\u0435\u043d\u0448\u0438\u0442\u0438 \u0441\u0442\u0430\u0432\u043a\u0443<\/td><td class=\"column-2\">het bod verlagen<\/td><td class=\"column-3\">decrease the bid<\/td>\n<\/tr>\n<tr class=\"row-125\">\n\t<td class=\"column-1\">\u0430\u043d\u0430\u043b\u0456\u0437 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u043b\u0456\u0432<\/td><td class=\"column-2\">zoekwoordanalyse<\/td><td class=\"column-3\">keyword analysis<\/td>\n<\/tr>\n<tr class=\"row-126\">\n\t<td class=\"column-1\">\u043c\u0456\u043d\u0443\u0441-\u0441\u043b\u043e\u0432\u043e<\/td><td class=\"column-2\">uitsluitingszoekwoord<\/td><td class=\"column-3\">negative keyword<\/td>\n<\/tr>\n<tr class=\"row-127\">\n\t<td class=\"column-1\">\u0434\u043e\u0434\u0430\u0442\u0438 \u043c\u0456\u043d\u0443\u0441-\u0441\u043b\u043e\u0432\u0430<\/td><td class=\"column-2\">uitsluitingszoekwoorden toevoegen<\/td><td class=\"column-3\">add negative keywords<\/td>\n<\/tr>\n<tr class=\"row-128\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-129\">\n\t<td colspan=\"3\" class=\"column-1\">CPC, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0442\u0430 ROI &#8211; CPC, conversies en ROI<\/td>\n<\/tr>\n<tr class=\"row-130\">\n\t<td class=\"column-1\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/td><td class=\"column-2\">Nederlands<\/td><td class=\"column-3\">English<\/td>\n<\/tr>\n<tr class=\"row-131\">\n\t<td class=\"column-1\">\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f<\/td><td class=\"column-2\">conversie<\/td><td class=\"column-3\">conversion<\/td>\n<\/tr>\n<tr class=\"row-132\">\n\t<td class=\"column-1\">\u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/td><td class=\"column-2\">conversiepercentage<\/td><td class=\"column-3\">conversion rate<\/td>\n<\/tr>\n<tr class=\"row-133\">\n\t<td class=\"column-1\">\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/td><td class=\"column-2\">kosten per conversie<\/td><td class=\"column-3\">cost per conversion<\/td>\n<\/tr>\n<tr class=\"row-134\">\n\t<td class=\"column-1\">\u0434\u043e\u0445\u0456\u0434<\/td><td class=\"column-2\">omzet<\/td><td class=\"column-3\">revenue<\/td>\n<\/tr>\n<tr class=\"row-135\">\n\t<td class=\"column-1\">\u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a<\/td><td class=\"column-2\">winst<\/td><td class=\"column-3\">profit<\/td>\n<\/tr>\n<tr class=\"row-136\">\n\t<td class=\"column-1\">\u0434\u043e\u0445\u0456\u0434 \u0432\u0456\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438<\/td><td class=\"column-2\">advertentie-inkomsten<\/td><td class=\"column-3\">advertising revenue<\/td>\n<\/tr>\n<tr class=\"row-137\">\n\t<td class=\"column-1\">\u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439<\/td><td class=\"column-2\">rendement op investering<\/td><td class=\"column-3\">return on investment (ROI)<\/td>\n<\/tr>\n<tr class=\"row-138\">\n\t<td class=\"column-1\">\u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u0432\u0438\u0442\u0440\u0430\u0442<\/td><td class=\"column-2\">rendement op advertentie-uitgaven<\/td><td class=\"column-3\">return on ad spend (ROAS)<\/td>\n<\/tr>\n<tr class=\"row-139\">\n\t<td class=\"column-1\">ROAS<\/td><td class=\"column-2\">rendement op advertentie-uitgaven<\/td><td class=\"column-3\">ROAS<\/td>\n<\/tr>\n<tr class=\"row-140\">\n\t<td class=\"column-1\">\u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a \u0432\u0456\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438<\/td><td class=\"column-2\">winst uit advertenties<\/td><td class=\"column-3\">advertising profit<\/td>\n<\/tr>\n<tr class=\"row-141\">\n\t<td class=\"column-1\">\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430<\/td><td class=\"column-2\">kosten voor klantenwerving<\/td><td class=\"column-3\">customer acquisition cost (CAC)<\/td>\n<\/tr>\n<tr class=\"row-142\">\n\t<td class=\"column-1\">\u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0439 \u043a\u043b\u0456\u0454\u043d\u0442<\/td><td class=\"column-2\">potenti\u00eble klant<\/td><td class=\"column-3\">lead<\/td>\n<\/tr>\n<tr class=\"row-143\">\n\t<td class=\"column-1\">\u0437\u0430\u044f\u0432\u043a\u0430<\/td><td class=\"column-2\">aanvraag<\/td><td class=\"column-3\">lead \/ inquiry<\/td>\n<\/tr>\n<tr class=\"row-144\">\n\t<td class=\"column-1\">\u043f\u0440\u043e\u0434\u0430\u0436<\/td><td class=\"column-2\">verkoop<\/td><td class=\"column-3\">sale<\/td>\n<\/tr>\n<tr class=\"row-145\">\n\t<td class=\"column-1\">\u043f\u043e\u043a\u0443\u043f\u043a\u0430<\/td><td class=\"column-2\">aankoop<\/td><td class=\"column-3\">purchase<\/td>\n<\/tr>\n<tr class=\"row-146\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-147\">\n\t<td colspan=\"3\" class=\"column-1\">\u0406\u043d\u0448\u0456 \u043c\u043e\u0434\u0435\u043b\u0456 \u043e\u043f\u043b\u0430\u0442\u0438 &#8211; Andere betaalmodellen<\/td>\n<\/tr>\n<tr class=\"row-148\">\n\t<td class=\"column-1\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/td><td class=\"column-2\">Nederlands<\/td><td class=\"column-3\">English<\/td>\n<\/tr>\n<tr class=\"row-149\">\n\t<td class=\"column-1\">\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a<\/td><td class=\"column-2\">betalen per klik<\/td><td class=\"column-3\">pay per click (PPC)<\/td>\n<\/tr>\n<tr class=\"row-150\">\n\t<td class=\"column-1\">\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043f\u043e\u043a\u0430\u0437<\/td><td class=\"column-2\">betalen per vertoning<\/td><td class=\"column-3\">pay per impression<\/td>\n<\/tr>\n<tr class=\"row-151\">\n\t<td class=\"column-1\">CPM<\/td><td class=\"column-2\">kosten per duizend vertoningen<\/td><td class=\"column-3\">cost per thousand impressions<\/td>\n<\/tr>\n<tr class=\"row-152\">\n\t<td class=\"column-1\">\u0446\u0456\u043d\u0430 \u0437\u0430 \u0442\u0438\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u0456\u0432<\/td><td class=\"column-2\">kosten per duizend vertoningen<\/td><td class=\"column-3\">cost per thousand impressions<\/td>\n<\/tr>\n<tr class=\"row-153\">\n\t<td class=\"column-1\">CPA<\/td><td class=\"column-2\">kosten per acquisitie<\/td><td class=\"column-3\">cost per acquisition<\/td>\n<\/tr>\n<tr class=\"row-154\">\n\t<td class=\"column-1\">\u0446\u0456\u043d\u0430 \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e<\/td><td class=\"column-2\">kosten per conversie<\/td><td class=\"column-3\">cost per conversion<\/td>\n<\/tr>\n<tr class=\"row-155\">\n\t<td class=\"column-1\">CPV<\/td><td class=\"column-2\">kosten per weergave<\/td><td class=\"column-3\">cost per view<\/td>\n<\/tr>\n<tr class=\"row-156\">\n\t<td class=\"column-1\">\u0446\u0456\u043d\u0430 \u0437\u0430 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434<\/td><td class=\"column-2\">kosten per weergave<\/td><td class=\"column-3\">cost per view<\/td>\n<\/tr>\n<tr class=\"row-157\">\n\t<td class=\"column-1\">\u043c\u043e\u0434\u0435\u043b\u044c CPC<\/td><td class=\"column-2\">CPC-model<\/td><td class=\"column-3\">CPC model<\/td>\n<\/tr>\n<tr class=\"row-158\">\n\t<td class=\"column-1\">\u043c\u043e\u0434\u0435\u043b\u044c CPM<\/td><td class=\"column-2\">CPM-model<\/td><td class=\"column-3\">CPM model<\/td>\n<\/tr>\n<tr class=\"row-159\">\n\t<td class=\"column-1\">\u043c\u043e\u0434\u0435\u043b\u044c CPA<\/td><td class=\"column-2\">CPA-model<\/td><td class=\"column-3\">CPA model<\/td>\n<\/tr>\n<tr class=\"row-160\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-161\">\n\t<td colspan=\"3\" class=\"column-1\">\u041a\u043e\u0440\u0438\u0441\u043d\u0456 \u0444\u0440\u0430\u0437\u0438 &#8211; Nuttige zinnen<\/td>\n<\/tr>\n<tr class=\"row-162\">\n\t<td class=\"column-1\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/td><td class=\"column-2\">Nederlands<\/td><td class=\"column-3\">English<\/td>\n<\/tr>\n<tr class=\"row-163\">\n\t<td class=\"column-1\">\u042f\u043a\u0430 \u0441\u0435\u0440\u0435\u0434\u043d\u044f \u0446\u0456\u043d\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a?<\/td><td class=\"column-2\">Wat zijn de gemiddelde kosten per klik?<\/td><td class=\"column-3\">What is the average cost per click?<\/td>\n<\/tr>\n<tr class=\"row-164\">\n\t<td class=\"column-1\">\u042f\u043a\u0438\u0439 \u0443 \u043d\u0430\u0441 CPC?<\/td><td class=\"column-2\">Wat is onze CPC?<\/td><td class=\"column-3\">What is our CPC?<\/td>\n<\/tr>\n<tr class=\"row-165\">\n\t<td class=\"column-1\">CPC \u0437\u0430\u043d\u0430\u0434\u0442\u043e \u0432\u0438\u0441\u043e\u043a\u0438\u0439.<\/td><td class=\"column-2\">De CPC is te hoog.<\/td><td class=\"column-3\">The CPC is too high.<\/td>\n<\/tr>\n<tr class=\"row-166\">\n\t<td class=\"column-1\">CPC \u0437\u0430\u043d\u0430\u0434\u0442\u043e \u043d\u0438\u0437\u044c\u043a\u0438\u0439.<\/td><td class=\"column-2\">De CPC is te laag.<\/td><td class=\"column-3\">The CPC is too low.<\/td>\n<\/tr>\n<tr class=\"row-167\">\n\t<td class=\"column-1\">\u041f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0437\u043d\u0438\u0437\u0438\u0442\u0438 CPC.<\/td><td class=\"column-2\">We moeten de CPC verlagen.<\/td><td class=\"column-3\">We need to lower the CPC.<\/td>\n<\/tr>\n<tr class=\"row-168\">\n\t<td class=\"column-1\">\u041f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u043f\u0456\u0434\u0432\u0438\u0449\u0438\u0442\u0438 \u0441\u0442\u0430\u0432\u043a\u0443.<\/td><td class=\"column-2\">We moeten het bod verhogen.<\/td><td class=\"column-3\">We need to increase the bid.<\/td>\n<\/tr>\n<tr class=\"row-169\">\n\t<td class=\"column-1\">\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u043e\u0448\u0442\u0443\u0454 \u043e\u0434\u0438\u043d \u043a\u043b\u0456\u043a?<\/td><td class=\"column-2\">Hoeveel kost \u00e9\u00e9n klik?<\/td><td class=\"column-3\">How much does one click cost?<\/td>\n<\/tr>\n<tr class=\"row-170\">\n\t<td class=\"column-1\">\u041c\u0438 \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0438 500 \u043a\u043b\u0456\u043a\u0456\u0432.<\/td><td class=\"column-2\">We hebben 500 klikken gekregen.<\/td><td class=\"column-3\">We received 500 clicks.<\/td>\n<\/tr>\n<tr class=\"row-171\">\n\t<td class=\"column-1\">\u041a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u043e\u0442\u0440\u0438\u043c\u0443\u0454 \u0431\u0430\u0433\u0430\u0442\u043e \u043a\u043b\u0456\u043a\u0456\u0432.<\/td><td class=\"column-2\">De campagne krijgt veel klikken.<\/td><td class=\"column-3\">The campaign gets many clicks.<\/td>\n<\/tr>\n<tr class=\"row-172\">\n\t<td class=\"column-1\">\u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u043a\u0456\u0432 \u0437\u0440\u043e\u0441\u043b\u0430.<\/td><td class=\"column-2\">Het aantal klikken is toegenomen.<\/td><td class=\"column-3\">The number of clicks has increased.<\/td>\n<\/tr>\n<tr class=\"row-173\">\n\t<td class=\"column-1\">CPC \u0437\u043c\u0435\u043d\u0448\u0438\u0432\u0441\u044f.<\/td><td class=\"column-2\">De CPC is gedaald.<\/td><td class=\"column-3\">The CPC has decreased.<\/td>\n<\/tr>\n<tr class=\"row-174\">\n\t<td class=\"column-1\">CPC \u0437\u0440\u0456\u0441.<\/td><td class=\"column-2\">De CPC is gestegen.<\/td><td class=\"column-3\">The CPC has increased.<\/td>\n<\/tr>\n<tr class=\"row-175\">\n\t<td class=\"column-1\">\u041f\u043e\u0440\u0456\u0432\u043d\u044f\u0439\u043c\u043e CPC \u0440\u0456\u0437\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439.<\/td><td class=\"column-2\">Laten we de CPC van verschillende campagnes vergelijken.<\/td><td class=\"column-3\">Let&#8217;s compare the CPC of different campaigns.<\/td>\n<\/tr>\n<tr class=\"row-176\">\n\t<td class=\"column-1\">\u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0439\u043c\u043e \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u043d\u0430 \u043a\u043b\u0456\u043a\u0438.<\/td><td class=\"column-2\">Laten we de kosten per klik analyseren.<\/td><td class=\"column-3\">Let&#8217;s analyze the cost per click.<\/td>\n<\/tr>\n<tr class=\"row-177\">\n\t<td class=\"column-1\">\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0439\u043c\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044e \u0434\u043b\u044f \u0437\u043d\u0438\u0436\u0435\u043d\u043d\u044f CPC.<\/td><td class=\"column-2\">Laten we de campagne optimaliseren om de CPC te verlagen.<\/td><td class=\"column-3\">Let&#8217;s optimize the campaign to reduce CPC.<\/td>\n<\/tr>\n<tr class=\"row-178\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-179\">\n\t<td colspan=\"3\" class=\"column-1\">\u041d\u0430\u0439\u0432\u0430\u0436\u043b\u0438\u0432\u0456\u0448\u0456 \u0442\u0435\u0440\u043c\u0456\u043d\u0438 \u0434\u043b\u044f \u0437\u0430\u043f\u0430\u043c\u2019\u044f\u0442\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f &#8211; Belangrijke termen om te onthouden<\/td>\n<\/tr>\n<tr class=\"row-180\">\n\t<td colspan=\"3\" class=\"column-1\">CPC \u2192 kosten per klik \u2192 cost per click<\/td>\n<\/tr>\n<tr class=\"row-181\">\n\t<td colspan=\"3\" class=\"column-1\">\u0446\u0456\u043d\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a \u2192 kosten per klik \u2192 cost per click<\/td>\n<\/tr>\n<tr class=\"row-182\">\n\t<td colspan=\"3\" class=\"column-1\">\u043a\u043b\u0456\u043a \u2192 klik \u2192 click<\/td>\n<\/tr>\n<tr class=\"row-183\">\n\t<td colspan=\"3\" class=\"column-1\">\u0441\u0442\u0430\u0432\u043a\u0430 \u2192 bod \u2192 bid<\/td>\n<\/tr>\n<tr class=\"row-184\">\n\t<td colspan=\"3\" class=\"column-1\">\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430 \u0441\u0442\u0430\u0432\u043a\u0430 \u2192 maximumbod \u2192 maximum bid<\/td>\n<\/tr>\n<tr class=\"row-185\">\n\t<td colspan=\"3\" class=\"column-1\">\u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439 CPC \u2192 gemiddelde CPC \u2192 average CPC<\/td>\n<\/tr>\n<tr class=\"row-186\">\n\t<td colspan=\"3\" class=\"column-1\">\u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u2192 kosten \u2192 cost \/ spend<\/td>\n<\/tr>\n<tr class=\"row-187\">\n\t<td colspan=\"3\" class=\"column-1\">CTR \u2192 klikfrequentie \u2192 click-through rate<\/td>\n<\/tr>\n<tr class=\"row-188\">\n\t<td colspan=\"3\" class=\"column-1\">\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u2192 conversie \u2192 conversion<\/td>\n<\/tr>\n<tr class=\"row-189\">\n\t<td colspan=\"3\" class=\"column-1\">\u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u2192 conversiepercentage \u2192 conversion rate<\/td>\n<\/tr>\n<tr class=\"row-190\">\n\t<td colspan=\"3\" class=\"column-1\">\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u2192 kosten per conversie \u2192 cost per conversion<\/td>\n<\/tr>\n<tr class=\"row-191\">\n\t<td colspan=\"3\" class=\"column-1\">\u0431\u044e\u0434\u0436\u0435\u0442 \u2192 budget \u2192 budget<\/td>\n<\/tr>\n<tr class=\"row-192\">\n\t<td colspan=\"3\" class=\"column-1\">\u043a\u043b\u044e\u0447\u043e\u0432\u0435 \u0441\u043b\u043e\u0432\u043e \u2192 zoekwoord \u2192 keyword<\/td>\n<\/tr>\n<tr class=\"row-193\">\n\t<td colspan=\"3\" class=\"column-1\">\u043c\u0456\u043d\u0443\u0441-\u0441\u043b\u043e\u0432\u043e \u2192 uitsluitingszoekwoord \u2192 negative keyword<\/td>\n<\/tr>\n<tr class=\"row-194\">\n\t<td colspan=\"3\" class=\"column-1\">\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u2192 advertentiecampagne \u2192 advertising campaign<\/td>\n<\/tr>\n<tr class=\"row-195\">\n\t<td colspan=\"3\" class=\"column-1\">\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0433\u0440\u0443\u043f\u0430 \u2192 advertentiegroep \u2192 ad group<\/td>\n<\/tr>\n<tr class=\"row-196\">\n\t<td colspan=\"3\" class=\"column-1\">\u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u2192 advertentie \u2192 ad<\/td>\n<\/tr>\n<tr class=\"row-197\">\n\t<td colspan=\"3\" class=\"column-1\">\u0446\u0456\u043b\u044c\u043e\u0432\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430 \u2192 bestemmingspagina \u2192 landing page<\/td>\n<\/tr>\n<tr class=\"row-198\">\n\t<td colspan=\"3\" class=\"column-1\">\u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u044f\u043a\u043e\u0441\u0442\u0456 \u2192 kwaliteitsscore \u2192 Quality Score<\/td>\n<\/tr>\n<tr class=\"row-199\">\n\t<td colspan=\"3\" class=\"column-1\">\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a \u2192 betalen per klik \u2192 pay per click (PPC)<\/td>\n<\/tr>\n<tr class=\"row-200\">\n\t<td colspan=\"3\" class=\"column-1\"><\/td>\n<\/tr>\n<tr class=\"row-201\">\n\t<td colspan=\"3\" class=\"column-1\">\u0412\u0430\u0436\u043b\u0438\u0432\u043e: CPC \u2014 \u0446\u0435 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\/\u043c\u043e\u0434\u0435\u043b\u044c, \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u0438\u0439 \u0456\u0437 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044e \u043a\u043b\u0456\u043a\u0430, \u0442\u043e\u0434\u0456 \u044f\u043a PPC (Pay Per Click) \u2014 \u0448\u0438\u0440\u0448\u0438\u0439 \u0442\u0435\u0440\u043c\u0456\u043d \u0434\u043b\u044f \u043c\u043e\u0434\u0435\u043b\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u0434\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0437\u0430 \u043a\u043b\u0456\u043a. \u0423 Google Ads \u0446\u0456 \u043f\u043e\u043d\u044f\u0442\u0442\u044f \u0447\u0430\u0441\u0442\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c\u0441\u044f \u0440\u0430\u0437\u043e\u043c, \u0430\u043b\u0435 \u0432\u043e\u043d\u0438 \u043d\u0435 \u0454 \u043f\u043e\u0432\u043d\u0438\u043c\u0438 \u0441\u0438\u043d\u043e\u043d\u0456\u043c\u0430\u043c\u0438.<\/td>\n<\/tr>\n<tr class=\"row-202\">\n\t<td colspan=\"3\" class=\"column-1\">Belangrijk: CPC is een meeteenheid\/model dat betrekking heeft op de kosten per klik, terwijl PPC (Pay Per Click) een bredere term is voor een advertentiemodel waarbij de adverteerder per klik betaalt. In Google Ads worden deze termen vaak samen gebruikt, maar ze zijn geen exacte synoniemen.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-54 from cache -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,26,18],"tags":[],"class_list":["post-1712","post","type-post","status-publish","format-standard","hentry","category-computer","category-google","category-internet"],"_links":{"self":[{"href":"https:\/\/www.oekrned.nl\/wpwrdbk\/wp-json\/wp\/v2\/posts\/1712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oekrned.nl\/wpwrdbk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oekrned.nl\/wpwrdbk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oekrned.nl\/wpwrdbk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oekrned.nl\/wpwrdbk\/wp-json\/wp\/v2\/comments?post=1712"}],"version-history":[{"count":1,"href":"https:\/\/www.oekrned.nl\/wpwrdbk\/wp-json\/wp\/v2\/posts\/1712\/revisions"}],"predecessor-version":[{"id":1713,"href":"https:\/\/www.oekrned.nl\/wpwrdbk\/wp-json\/wp\/v2\/posts\/1712\/revisions\/1713"}],"wp:attachment":[{"href":"https:\/\/www.oekrned.nl\/wpwrdbk\/wp-json\/wp\/v2\/media?parent=1712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oekrned.nl\/wpwrdbk\/wp-json\/wp\/v2\/categories?post=1712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oekrned.nl\/wpwrdbk\/wp-json\/wp\/v2\/tags?post=1712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}